{"title":"MAKEUP EYES \u0026 BROWS MASCARA","description":null,"products":[{"product_id":"itc-612","title":"Superhero Elastic Stretch Volumizing and Lengthening Mascara","description":"\u003cp\u003eDiscover IT® Give your eyelashes SUPERHERO powers with this lengthening mascara that’s clinically tested to give your lashes super volume, super length and super elastic stretch in just one coat!\u003c\/p\u003e\n\n\u003cp\u003eDeveloped with plastic surgeons and dermatologists, Superhero Mascara is formulated with lash-loving hydrolyzed collagen, biotin and peptides with super black pigment. The Lash-Changing Power Brush coats your eyelashes from root to tips—lifting lashes while separating them to create a fuller-looking lash line. The proprietary Elastic Stretch Technology stretches the look of your lashes for a visibly longer effect. The super-buildable formula of this lengthening mascara takes your lashes to new heights and puts lash power at your fingertips for the look of longer lashes. Simply apply more coats for additional volume and length.\u003c\/p\u003e\n\n\u003cp\u003eWant to find the right mascara for you? Learn more about our mascaras with the IT Mascara Guide!\u003c\/p\u003e\n\n\u003cp\u003eDeveloped with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results. Experience the IT Beauty difference!\u003c\/p\u003e","brand":"itcosmetics","offers":[{"title":"Super Black \/ 0.3 US fl. oz. \/ 9 ml","offer_id":48736872333412,"sku":"817919014642","price":14.0,"currency_code":"USD","in_stock":true},{"title":"Super Black \/ .17 oz \/ 5.02 ML","offer_id":48736872366180,"sku":"817919015779","price":8.5,"currency_code":"USD","in_stock":true},{"title":"Brave Brown \/ 0.3 US fl. oz. \/ 9 ml","offer_id":48736872398948,"sku":"3605973105324","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/6325\/2068\/files\/55559efee9c51eee23aa6ce968a2e088_c2525309-c399-4a1d-ab79-001a40013b9c.webp?v=1783755485"},{"product_id":"itc-500","title":"Tightline™ 3-in-1 Black Lash Primer - Eyeliner - Lengthening Mascara","description":"\u003cp\u003eDiscover IT® This lash innovation is your peptide-infused black lash primer, eyeliner and lengthening mascara in one step! The power is in the groundbreaking ultra-skinny wand, which starts coating your lashes at their actual roots for revolutionary lash-changing results!\u003c\/p\u003e  \n\n\n\u003cp\u003eAs your black lash primer: Ultra-conditioning formula with biotin, peptides, jojoba, aloe and antioxidants nourishes your lashes from root to tip  \u003cbr\u003e\nAs your eyeliner: Ultra-skinny wand lays down black pigment between each and every lash for instant tightline eyeliner definition and the look of a fuller lash line\u003cbr\u003e\nAs your lengthening mascara: Unlike most other mascara brushes that leave the first 1\/3 of your lashes bare, Tightline™ gets down to the roots for a beautiful, lash-lengthening effect\u003c\/p\u003e\n\n\n\u003cp\u003eDeveloped with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results. Experience the IT Beauty difference!\u003c\/p\u003e","brand":"itcosmetics","offers":[{"title":"Default Title","offer_id":48736880132196,"sku":"ITC_500","price":13.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/6325\/2068\/files\/bca81c3e6d1968b93a555a035d622a07_403f5640-08c9-4707-8c87-e8b1b65a51a2.webp?v=1783755578"},{"product_id":"itc-1170","title":"Superhero Volumizing Waterproof Mascara","description":"\r\n\r\n    \r\nDiscover IT® The long-awaited follow-up to our best-selling Superhero Mascara is finally here! Superhero Volumizing Waterproof Mascara gives your eyelashes super volume, length and elastic stretch—now in a life-proof formula that resists smudging, sweat, flaking and humidity!  \r\n\r\nPlus, it features: \r\n\r\n24HR \u0026amp; waterproof wear\r\n20x more volume \u0026amp; 41% more visible length vs. your natural lashes\r\n\r\n\r\nLash-loving biotin, peptides and pro-vitamin B5 coat lashes from root to tip while the Lash Changing Power Brush brings the drama to lift and separate. And when you’re ready to take it off, your waterproof mascara easily removes with Bye Bye Makeup Cleansing Balm or any other oil-based makeup remover without pulling or tugging. \r\n\r\nDeveloped with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results. \r\n\r\n    \r\n\r\n    \r\n        \r\n        \r\n    \r\n\r\n\r\n","brand":"itcosmetics","offers":[{"title":"Default Title","offer_id":48736880361572,"sku":"ITC_1170","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/6325\/2068\/files\/cd4e62b5a0c827d69461346cd5c5274e.webp?v=1783755582"},{"product_id":"itc-1286","title":"Unwrap Effortless Color Mascara \u0026 Lip Gloss Makeup Gift Set","description":"Unwrap the gift of effortless color on the go with your full-size Confidence in a Serum Lip Gloss in a universal neutral pink shade and travel-size Superhero Volumizing \u0026amp; Lengthening Mascara. Drench lips in sheer hydrating color and take lashes to new heights with your essential eye and lip kit.","brand":"itcosmetics","offers":[{"title":"Default Title","offer_id":48736880918628,"sku":"ITC_1286","price":13.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/6325\/2068\/files\/e1ddac2f80c3d17313c7726c94b6b257.webp?v=1783755590"}],"url":"https:\/\/itcosmeticsshop.it.com\/collections\/makeup-eyes-brows-mascara.oembed","provider":"itcosmeticsshop.it.com","version":"1.0","type":"link"}