{"title":"NEW","description":null,"products":[{"product_id":"itc-1291","title":"Do It All Lip Transformer","description":"","brand":"itcosmetics","offers":[{"title":"Confidence Red-y","offer_id":48736871153764,"sku":"3605973111707","price":14.5,"currency_code":"USD","in_stock":true},{"title":"Pink in Power","offer_id":48736871186532,"sku":"3605973111639","price":14.5,"currency_code":"USD","in_stock":true},{"title":"Fearless Pink","offer_id":48736871219300,"sku":"3605973111684","price":14.5,"currency_code":"USD","in_stock":true},{"title":"Caramel Kisses","offer_id":48736871252068,"sku":"3605973111660","price":14.5,"currency_code":"USD","in_stock":true},{"title":"Clearly Confident","offer_id":48736871284836,"sku":"3605973111622","price":14.5,"currency_code":"USD","in_stock":true},{"title":"Mauve \u0026  Mighty","offer_id":48736871317604,"sku":"3605973111677","price":14.5,"currency_code":"USD","in_stock":true},{"title":"Berry Brave","offer_id":48736871350372,"sku":"3605973111721","price":14.5,"currency_code":"USD","in_stock":true},{"title":"Pretty in Rose","offer_id":48736871383140,"sku":"3605973111653","price":14.5,"currency_code":"USD","in_stock":true},{"title":"Plumberry","offer_id":48736871415908,"sku":"3605973111714","price":14.5,"currency_code":"USD","in_stock":true},{"title":"Humble Honey","offer_id":48736871448676,"sku":"3605973111646","price":14.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/6325\/2068\/files\/fb03331cefcb327aabf5304717166ab2.webp?v=1783755480"},{"product_id":"itc-1137","title":"Confidence in a Cream Anti-Aging Hydrating Moisturizer","description":"\u003cp\u003eDiscover IT®  Confidence in a Cream is your all-in-one anti-aging moisturizer that works to repair the skin barrier while reversing the top signs of aging skin!\u003c\/p\u003e  \n\n\u003cp\u003eIn just 1 hour:  The dermatologist-recommended moisturizer with squalane and ceramides strengthens your skin’s moisture barrier. With continued use, it repairs the skin barrier to reveal healthier-looking skin.\u003c\/p\u003e \n\n\u003cp\u003eFor up to 48 hours:  The quick-absorbing formula with hyaluronic acid and a silky-cream texture provides intense hydration, giving skin a soft, supple feel and creating the perfect base for makeup.\u003c\/p\u003e  \n\n\u003cp\u003eIn 2 weeks: Patented Anti-Aging Armour Rejuvenating Concentrate with niacinamide and peptide-lipid complex works to visibly brighten and firm skin and reduce the look of wrinkles.\u003c\/p\u003e  \n\n\u003cp\u003eTested across a wide range of skin types, tones, ages and skin concerns, Confidence in a Cream is designed to truly be one moisturizer that works for everyone.\u003c\/p\u003e \n\n\u003cp\u003eShop it in travel, regular, and super sizes and see why one Confidence in a Cream is sold every minute in the U.S.!*\u003c\/p\u003e \n\n \u003cbr\u003e\n\u003cp\u003e*Source: The NPD Group\/U.S. Prestige Beauty Total Measured Market, Skincare Product Layer Unit Sales, January-December 2022. Calculation based on: Total units sold \/ Total min. in a year (525,600 min.) = how many units sold per minute.\u003c\/p\u003e \n\n \u003cp\u003eDeveloped with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.\u003c\/p\u003e","brand":"itcosmetics","offers":[{"title":"0.5 US fl. oz\/15 ml","offer_id":48736871546980,"sku":"3605972780119","price":9.5,"currency_code":"USD","in_stock":true},{"title":"2 US fl. oz.\/60 ml","offer_id":48736871579748,"sku":"3605972780072","price":24.5,"currency_code":"USD","in_stock":true},{"title":"4 US fl. oz.\/120 ml","offer_id":48736871612516,"sku":"3605972779991","price":37.0,"currency_code":"USD","in_stock":true},{"title":"5.07 US fl. oz.\/150 ml Refill","offer_id":48736871645284,"sku":"3605973122017","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/6325\/2068\/files\/d1079238c9b50f4081dc5317dba334d8.webp?v=1783755481"},{"product_id":"itc-991","title":"Superhero No-Tug Waterproof Eyeshadow Stick","description":"\u003cp\u003eSuperhero No-Tug Waterproof Eyeshadow Sticks are everything you love about long-wear eyeshadow, now in an easy-to-use cream shadow stick! Featuring our exclusive No-Tug Technology™, this super blendable eyeshadow stick glides onto your lids without tugging on your delicate eye area. Available in matte and pearl finishes, each of the 12 gorgeous shades is super buildable, allowing you to create limitless eye looks with ease! Plus, the formula is completely crease-proof so you don’t have to worry about it settling into your eyelid crease. It’s truly your most gorgeous eyes in one swipe!\u003c\/p\u003e \n\n\u003cp\u003e5 super benefits!\u003c\/p\u003e\n\n\u003cp\u003eSuper Smooth Glide\u003cbr\u003e\nSuper Blendable\u003cbr\u003e\nSuper Creaseless\u003cbr\u003e\nSuper Buildable\u003cbr\u003e\nSuper All-Day Wear\u003c\/p\u003e\n\n\n\u003cp\u003eDeveloped with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.\u003c\/p\u003e","brand":"itcosmetics","offers":[{"title":"Bare \u0026 Brave","offer_id":48736871710820,"sku":"3605972534736","price":12.5,"currency_code":"USD","in_stock":true},{"title":"Gallant Gold","offer_id":48736871743588,"sku":"3605972534613","price":12.5,"currency_code":"USD","in_stock":true},{"title":"Bionic Bronze","offer_id":48736871776356,"sku":"3605972534699","price":12.5,"currency_code":"USD","in_stock":true},{"title":"Fearless Umber","offer_id":48736871809124,"sku":"3605972605306","price":12.5,"currency_code":"USD","in_stock":true},{"title":"Super Slate","offer_id":48736871841892,"sku":"3605972534576","price":12.5,"currency_code":"USD","in_stock":true},{"title":"Transformative Taupe","offer_id":48736871874660,"sku":"3605972534774","price":12.5,"currency_code":"USD","in_stock":true},{"title":"Epic Amethyst","offer_id":48736871907428,"sku":"3605972534651","price":12.5,"currency_code":"USD","in_stock":true},{"title":"Courageous Cream","offer_id":48736871940196,"sku":"3605972605184","price":12.5,"currency_code":"USD","in_stock":true},{"title":"Tough Tan","offer_id":48736871972964,"sku":"3605972605221","price":12.5,"currency_code":"USD","in_stock":true},{"title":"Tenacious Tawny","offer_id":48736872005732,"sku":"3605972605269","price":12.5,"currency_code":"USD","in_stock":true},{"title":"Silk Armor","offer_id":48736872038500,"sku":"3605972534491","price":12.5,"currency_code":"USD","in_stock":true},{"title":"Passionate Pearl","offer_id":48736872071268,"sku":"3605972534538","price":12.5,"currency_code":"USD","in_stock":true},{"title":"Bold Bubbly","offer_id":48736872104036,"sku":"3605972845337","price":12.5,"currency_code":"USD","in_stock":true},{"title":"Mighty Mauve","offer_id":48736872136804,"sku":"3605972845313","price":12.5,"currency_code":"USD","in_stock":true},{"title":"Glimmering Rose","offer_id":48736872169572,"sku":"3605973045613","price":12.5,"currency_code":"USD","in_stock":true},{"title":"Confident Cocoa","offer_id":48736872202340,"sku":"3605973110472","price":12.5,"currency_code":"USD","in_stock":true},{"title":"Copper Charisma","offer_id":48736872235108,"sku":"3605973110465","price":12.5,"currency_code":"USD","in_stock":true},{"title":"Resilient Rose","offer_id":48736872267876,"sku":"3605973110458","price":12.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/6325\/2068\/files\/5f5334caa044edf9de084648bdf3e1f9_165722c8-ea5a-4cfc-9004-a55ffdd69bb7.webp?v=1783755484"},{"product_id":"itc-612","title":"Superhero Elastic Stretch Volumizing and Lengthening Mascara","description":"\u003cp\u003eDiscover IT® Give your eyelashes SUPERHERO powers with this lengthening mascara that’s clinically tested to give your lashes super volume, super length and super elastic stretch in just one coat!\u003c\/p\u003e\n\n\u003cp\u003eDeveloped with plastic surgeons and dermatologists, Superhero Mascara is formulated with lash-loving hydrolyzed collagen, biotin and peptides with super black pigment. The Lash-Changing Power Brush coats your eyelashes from root to tips—lifting lashes while separating them to create a fuller-looking lash line. The proprietary Elastic Stretch Technology stretches the look of your lashes for a visibly longer effect. The super-buildable formula of this lengthening mascara takes your lashes to new heights and puts lash power at your fingertips for the look of longer lashes. Simply apply more coats for additional volume and length.\u003c\/p\u003e\n\n\u003cp\u003eWant to find the right mascara for you? Learn more about our mascaras with the IT Mascara Guide!\u003c\/p\u003e\n\n\u003cp\u003eDeveloped with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results. Experience the IT Beauty difference!\u003c\/p\u003e","brand":"itcosmetics","offers":[{"title":"Super Black \/ 0.3 US fl. oz. \/ 9 ml","offer_id":48736872333412,"sku":"817919014642","price":14.0,"currency_code":"USD","in_stock":true},{"title":"Super Black \/ .17 oz \/ 5.02 ML","offer_id":48736872366180,"sku":"817919015779","price":8.5,"currency_code":"USD","in_stock":true},{"title":"Brave Brown \/ 0.3 US fl. oz. \/ 9 ml","offer_id":48736872398948,"sku":"3605973105324","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/6325\/2068\/files\/55559efee9c51eee23aa6ce968a2e088_c2525309-c399-4a1d-ab79-001a40013b9c.webp?v=1783755485"},{"product_id":"itc-1287","title":"Do It All Sheer Tint Face Balm","description":"\u003cp\u003eMeet your everyday skin transformer. Do It All Sheer Tint Face Balm is a lightweight, radiant-finish tinted moisturizer and foundation balm in one, designed to make your skin look better the moment you apply it—and even better over time. Powered by a 92% skincare base with collagen peptide, hyaluronic acid, and vitamin E, IT delivers sheer, buildable coverage that looks like your skin—only visibly smoother, firmer, more hydrated, and subtly blurred.\u003c\/p\u003e\n\n\u003cp\u003eIts ultra-blendable solid-serum texture melts on contact for effortless application, making it as easy to use as it is beautiful on the skin. Available in 15 adaptable shades, this hybrid foundation-balm gives your complexion a natural, healthy glow—never heavy, greasy, or cakey.\u003c\/p\u003e","brand":"itcosmetics","offers":[{"title":"Fair Warm FW120 \/ 0.63 oz.\/ 18 g","offer_id":48736872497252,"sku":"3605973098381","price":17.0,"currency_code":"USD","in_stock":true},{"title":"Rich Warm RW505 \/ 0.63 oz.\/ 18 g","offer_id":48736872530020,"sku":"3605973098480","price":17.0,"currency_code":"USD","in_stock":true},{"title":"Fairest Neutral FN110 \/ 0.63 oz.\/ 18 g","offer_id":48736872562788,"sku":"3605973098374","price":17.0,"currency_code":"USD","in_stock":true},{"title":"Tan Neutral TN410 \/ 0.63 oz.\/ 18 g","offer_id":48736872595556,"sku":"3605973098473","price":17.0,"currency_code":"USD","in_stock":true},{"title":"Light Medium Warm LMW225 \/ 0.63 oz.\/ 18 g","offer_id":48736872628324,"sku":"3605973098428","price":17.0,"currency_code":"USD","in_stock":true},{"title":"Deep Cool DC620 \/ 0.63 oz.\/ 18 g","offer_id":48736872661092,"sku":"3605973098527","price":17.0,"currency_code":"USD","in_stock":true},{"title":"Light Warm LW215 \/ 0.63 oz.\/ 18 g","offer_id":48736872693860,"sku":"3605973098411","price":17.0,"currency_code":"USD","in_stock":true},{"title":"Tan Warm TW405 \/ 0.63 oz.\/ 18 g","offer_id":48736872726628,"sku":"3605973098466","price":17.0,"currency_code":"USD","in_stock":true},{"title":"Deep Neutral DN615 \/ 0.63 oz.\/ 18 g","offer_id":48736872759396,"sku":"3605973098510","price":17.0,"currency_code":"USD","in_stock":true},{"title":"Fair Cool FC125 \/ 0.63 oz.\/ 18 g","offer_id":48736872792164,"sku":"3605973098398","price":17.0,"currency_code":"USD","in_stock":true},{"title":"Medium Cool MC315 \/ 0.63 oz.\/ 18 g","offer_id":48736872824932,"sku":"3605973098442","price":17.0,"currency_code":"USD","in_stock":true},{"title":"Rich Deep Neutral RDN520 \/ 0.63 oz.\/ 18 g","offer_id":48736872857700,"sku":"3605973098497","price":17.0,"currency_code":"USD","in_stock":true},{"title":"Light Neutral LN210 \/ 0.63 oz.\/ 18 g","offer_id":48736872890468,"sku":"3605973098404","price":17.0,"currency_code":"USD","in_stock":true},{"title":"Medium Tan Warm MTW320 \/ 0.63 oz.\/ 18 g","offer_id":48736872923236,"sku":"3605973098459","price":17.0,"currency_code":"USD","in_stock":true},{"title":"Medium Neutral MN305 \/ 0.63 oz.\/ 18 g","offer_id":48736872956004,"sku":"3605973098435","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/6325\/2068\/files\/1cb71f1ea74ce0d51a6e6b6a974ea2a4.webp?v=1783755487"},{"product_id":"itc-1225","title":"Do It All Serum Color Balm Sun Cream Blush \u0026 Bronzer","description":"\u003cp\u003eDiscover IT® Simplify your makeup routine with this easily blendable cream blush and bronzer in one for a naturally sun-kissed look.\u003c\/p\u003e\n\n\u003cp\u003eFeaturing a 92% solid serum skincare base and ultra sun-kissed pigments, this skin-caring cream makeup with hyaluronic acid, peptides and vitamin E delivers 24 hours of hydration and a beautiful color payoff for that “I just got back from vacation” glowing skin effect.\u003c\/p\u003e\n\n\u003cp\u003eAvailable in five effortlessly buildable shades, the weightless creamy balm texture seamlessly melts into skin while smoothing and adding back dimension and lift to your face.\u003c\/p\u003e\n\n\u003cp\u003eUse a blush brush or blend with fingers for a healthy glow on bare skin, or layer over foundation to wake up your makeup.\u003c\/p\u003e\n\n\u003cp\u003eDeveloped with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you real results.\u003c\/p\u003e","brand":"itcosmetics","offers":[{"title":"Sunlit 10","offer_id":48736873021540,"sku":"3605972932976","price":17.0,"currency_code":"USD","in_stock":true},{"title":"Sun Gaze 50","offer_id":48736873054308,"sku":"3605972933072","price":17.0,"currency_code":"USD","in_stock":true},{"title":"Sun Blossom 20","offer_id":48736873087076,"sku":"3605972933010","price":17.0,"currency_code":"USD","in_stock":true},{"title":"Sun Warmth 30","offer_id":48736873119844,"sku":"3605972933034","price":17.0,"currency_code":"USD","in_stock":true},{"title":"Sunray 40","offer_id":48736873152612,"sku":"3605972933058","price":17.0,"currency_code":"USD","in_stock":true},{"title":"Sun Tan 400","offer_id":48736873185380,"sku":"3605973063969","price":17.0,"currency_code":"USD","in_stock":true},{"title":"Sun Rush 60","offer_id":48736873218148,"sku":"3605973063921","price":17.0,"currency_code":"USD","in_stock":true},{"title":"Sun Bronze 200","offer_id":48736873250916,"sku":"3605973063945","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/6325\/2068\/files\/2d94dd6ffce4d86be5ad19b3e7baff10.webp?v=1783755488"},{"product_id":"itc-1270","title":"Do It All Radiant Concealer","description":"\u003cp\u003eThe only clinically tested* 4-in-1 medium coverage concealer + multivitamin serum that does it all... and doesn’t settle into lines!   This multitasking makeup must-have plumps, conceals, hydrates** and brightens with 16HR wear plus 24HR hydration.\u003c\/p\u003e","brand":"itcosmetics","offers":[{"title":"Fairest Cool 115","offer_id":48736873316452,"sku":"3605973011823","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Light Medium Neutral 230","offer_id":48736873349220,"sku":"3605973011922","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Fair Warm 120","offer_id":48736873381988,"sku":"3605973011786","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Light Medium Warm 225","offer_id":48736873414756,"sku":"3605973011885","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Medium Warm 310","offer_id":48736873447524,"sku":"3605973011984","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Light Warm 215","offer_id":48736873480292,"sku":"3605973011861","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Light Medium Cool 220","offer_id":48736873513060,"sku":"3605973011960","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Fairest Neutral 110","offer_id":48736873545828,"sku":"3605973011809","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Light Neutral 210","offer_id":48736873578596,"sku":"3605973011908","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Fair Cool 125","offer_id":48736873611364,"sku":"3605973011847","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Deepest Cool 625","offer_id":48736873644132,"sku":"3605973012349","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Medium Neutral 305","offer_id":48736873676900,"sku":"3605973012028","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Tan Neutral 410","offer_id":48736873709668,"sku":"3605973012127","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Rich Deep Neutral 520","offer_id":48736873742436,"sku":"3605973012226","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Deep Cool 620","offer_id":48736873775204,"sku":"3605973012325","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Medium Tan Warm 320","offer_id":48736873807972,"sku":"3605973012004","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Tan Rich Warm 420","offer_id":48736873840740,"sku":"3605973012103","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Rich Neutral 510","offer_id":48736873873508,"sku":"3605973012202","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Deep Neutral 615","offer_id":48736873906276,"sku":"3605973012301","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Tan Warm 405","offer_id":48736873939044,"sku":"3605973012080","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Rich Warm 505","offer_id":48736873971812,"sku":"3605973012189","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Medium Cool 315","offer_id":48736874004580,"sku":"3605973012066","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Tan Rich Cool 425","offer_id":48736874037348,"sku":"3605973012165","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Deep Warm 605","offer_id":48736874070116,"sku":"3605973012264","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Medium Tan Neutral 325","offer_id":48736874102884,"sku":"3605973012042","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Rich Cool 515","offer_id":48736874135652,"sku":"3605973012240","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Fairest Warm 105","offer_id":48736874168420,"sku":"3605973011762","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Deepest Warm 610","offer_id":48736874201188,"sku":"3605973012288","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Tan Cool 415","offer_id":48736874233956,"sku":"3605973012141","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Light Cool 205","offer_id":48736874266724,"sku":"3605973011946","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/6325\/2068\/files\/d50bc8889594d085dce9593e140f5c93_2e82b2a3-1600-4f57-8fa3-e23325b937a4.webp?v=1783755493"}],"url":"https:\/\/itcosmeticsshop.it.com\/collections\/new.oembed","provider":"itcosmeticsshop.it.com","version":"1.0","type":"link"}