BEST SELLERS
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Brow Power Universal Eyebrow Pencil
Discover IT® You asked and we listened! Developed with plastic surgeons and dermatologists, your best-selling, award-winning eyebrow pencil now comes in four universal shades to match every hair color—from the blondest blonde to the darkest brunette! Featuring an exclusive oval tip that mimics the...- $13.00
$26.00- $13.00
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Confidence in a Serum Lip Gloss
Discover IT® Inspired by our dermatologists’ lip treatments for lip lines and dry lips, Confidence in a Serum Lip Gloss is your high-shine lip gloss + lip serum in one! Available in three universally flattering sheer shades, your new favorite lip gloss with a...- $13.00
$26.00- $13.00
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Bye Bye Pores Blush
Discover all the benefits of your best-selling, award-winning Bye Bye Pores finishing powder—in a blush! Developed with plastic surgeons, Bye Bye Pores Blush is infused with optical-blurring pigments and delivers sheer, buildable color that instantly diffuses the look of pores and imperfections. Talc-free and...- from $13.50
$27.00- from $13.50
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Your Skin But Better Setting Spray+
Your Skin But Better Setting Spray+ is your makeup extending spray and soothing hydration mist in one game-changing product! This multitasking must-have provides up to 16-hour wear to keep your makeup looking fresh all day while helping to control oil and shine. Plus, unlike...- from $7.25
$14.50- from $7.25
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Pillow Lips Solid Serum Lip Gloss
Pillow Lips Solid Serum Lip Gloss is your mask-friendly solution for moisturized lips and a beautiful flush of color in just one swipe! Never sticky or tacky and infused with collagen, hyaluronic acid, and tri-oil complex, this 5-in-1 lip moisturizer combines the hydration and...- from $0.00
$28.00- from $0.00
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Superhero No-Tug Sharpenable Gel Eyeliner
Superhero No-Tug Gel Eyeliner combines what you love most about Superhero Liner and your original No-Tug Anti-Aging Gel Eyeliner—making it easier than ever to achieve precise application without tugging on your delicate eyelids! Featuring technology exclusive to IT Cosmetics, this waterproof and sharpenable gel...- from $9.00
$18.00- from $9.00
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Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+
Discover IT® Bye Bye Foundation is your first-ever full coverage moisturizer from IT Cosmetics that gives you the power to say “bye bye” to traditional foundation! Featuring proprietary 3D Skin Flex™ Technology, this color-infused moisturizer uses flexible pure color pigments that "float" over lines...- $23.50
$47.00- $23.50
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Hello Sunshine Invisible Sunscreen For Face SPF 50
Your daily, skincare-powered, 3-in-1 sunscreen with clear SPF 50, hydrating serum and skin-perfecting makeup primer from the #1 SPF foundation brand*.- from $10.00
$20.00- from $10.00
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Heavenly Luxe™ Complexion Perfection Brush #7
INNOVATIVE TECHNOLOGY COSMETICS™ Ultra luxe, ultra plush tool for perfect airbrush application. Provides the capability to build coverage with foundation or powder and buff away imperfections. This brush was designed with leading plastic surgeons to apply BOTH foundation and concealer to a flawless, airbrushed...- $25.00
$50.00- $25.00
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Bye Bye Under Eye Bags Daytime Treatment
Discover IT® Have you ever struggled to find a quick fix for moderate to severe eye bags, eye puffiness and crepey skin under eyes that doesn’t leave a white cast and plays nicely with your makeup? We did too, which is why we’re so...- $21.00
$42.00- $21.00
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Secret Sauce Anti-Aging Moisturizer
Discover the transformative power of IT Cosmetics Secret Sauce Anti-Aging Moisturizer. This luxurious formula quickly hydrates and plumps your skin. This luxurious face moisturizer with adenosine and our proprietary Drops of Light Technology™ is now clinically tested to reduce the look of discoloration while...- $42.50
$85.00- $42.50
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Bye Bye Pores Poreless Finish Loose Setting Powder
Discover IT® Give skin an instantly airbrushed finish with Bye Bye Pores Poreless Finish Loose Setting Powder! Developed with plastic surgeons and dermatologists, this talc-free setting powder formula with Bye Bye Pores Optical Blurring Technology™, hydrolyzed collagen and real silk helps to make the...- $16.00
$32.00- $16.00
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Your Skin But Better Makeup Primer+ Oil-Free
Your Skin But Better Makeup Primer+ is your oil-free, makeup-gripping base that hydrates your skin while extending the wear of your makeup. With continued use, this skin-transforming primer also works to refine the look of pores! Perfect for all skin types, including sensitive skin,...- $21.00
$42.00- $21.00
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Tightline™ 3-in-1 Black Lash Primer - Eyeliner - Lengthening Mascara
Discover IT® This lash innovation is your peptide-infused black lash primer, eyeliner and lengthening mascara in one step! The power is in the groundbreaking ultra-skinny wand, which starts coating your lashes at their actual roots for revolutionary lash-changing results! As your black lash primer:...- $13.50
$27.00- $13.50
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Bye Bye Under Eye Brightening Eye Cream
Make tired eyes look more awake! Bye Bye Under Eye Brightening Eye Cream provides intense hydration with a quick-absorbing solution to instantly combat the appearance of dark circles and puffiness. Now reformulated to provide even better skin-loving benefits, this multitasking treatment features an blue...- $25.00
$50.00- $25.00
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Your Most Beautiful You Matte Bronzer, Radiance Luminizer & Brightening Blush Makeup Palette
Developed with plastic surgeons, Your Most Beautiful You is your 3-in-1 face palette for the naturally pretty look of vitality! The talc-free matte bronzer, luminizing radiance powder and brightening blush are formulated with proprietary Drops of Light Technology™ plus peptides to instantly diffuse the...- $21.00
$42.00- $21.00
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Bye Bye Redness Serum
Discover IT® Say “bye bye” to redness and “hello” to soothed skin with Bye Bye Redness Serum. No matter your skin tone or type, this lightweight, skin-calming serum is your dermatologist-tested solution for how to get rid of redness on your face instantly and...- $18.00
$36.00- $18.00
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Bye Bye Dark Spots Niacinamide Serum
Bye Bye Dark Spots Concentrated Derm Serum is your dermatologist-tested treatment for dark spots on face. Formulated with 4% niacinamide and 1% ethyl vitamin C, this hyperpigmentation serum visibly reduces dark spots and discoloration while helping improve your skin’s clarity. Suitable for all skin...- $18.00
$36.00- $18.00
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Bye Bye Lines Hyaluronic Acid Serum
Bye Bye Lines Concentrated Derm Serum visibly plumps skin and smooths lines! This clinically tested, dermatologist-approved anti-aging serum is formulated with 1.5% hyaluronic acid to deliver lasting hydration to your skin to visibly plump and smooth fine lines. Plus, with a blend of peptide...- $18.00
$36.00- $18.00
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Bye Bye Makeup Cleansing Balm Makeup Remover
Discover IT® There’s so much to love about the new and improved Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm, your makeup remover, brightening cleanser and hydrating face mask all in one! As your makeup remover balm: When massaged into skin, this rich balm...- $23.50
$47.00- $23.50
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