Eyes
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Unwrap Effortless Color Mascara & Lip Gloss Makeup Gift Set
Unwrap the gift of effortless color on the go with your full-size Confidence in a Serum Lip Gloss in a universal neutral pink shade and travel-size Superhero Volumizing & Lengthening Mascara. Drench lips in sheer hydrating color and take lashes to new heights with...- $13.50
$27.00- $13.50
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Tightline™ 3-in-1 Black Lash Primer - Eyeliner - Lengthening Mascara
Discover IT® This lash innovation is your peptide-infused black lash primer, eyeliner and lengthening mascara in one step! The power is in the groundbreaking ultra-skinny wand, which starts coating your lashes at their actual roots for revolutionary lash-changing results! As your black lash primer:...- $13.50
$27.00- $13.50
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Superhero Volumizing Waterproof Mascara
Discover IT® The long-awaited follow-up to our best-selling Superhero Mascara is finally here! Superhero Volumizing Waterproof Mascara gives your eyelashes super volume, length and elastic stretch—now in a life-proof formula that resists smudging, sweat, flaking and humidity! Plus, it features: 24HR & waterproof wear...- $14.00
$28.00- $14.00
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Superhero No-Tug Waterproof Eyeshadow Stick
Superhero No-Tug Waterproof Eyeshadow Sticks are everything you love about long-wear eyeshadow, now in an easy-to-use cream shadow stick! Featuring our exclusive No-Tug Technology™, this super blendable eyeshadow stick glides onto your lids without tugging on your delicate eye area. Available in matte and...- $12.50
$25.00- $12.50
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Superhero No-Tug Sharpenable Gel Eyeliner
Superhero No-Tug Gel Eyeliner combines what you love most about Superhero Liner and your original No-Tug Anti-Aging Gel Eyeliner—making it easier than ever to achieve precise application without tugging on your delicate eyelids! Featuring technology exclusive to IT Cosmetics, this waterproof and sharpenable gel...- from $9.00
$18.00- from $9.00
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Superhero No-Tug Retractable Eyeliner
If you prefer an automatic eyeliner to one you need to sharpen, open your eyes to Superhero No-Tug Retractable Eyeliner! Featuring our exclusive No-Tug Technology™, this waterproof mechanical eyeliner delivers the super smooth glide and super saturated color you’ve come to know and love—now...- $12.00
$24.00- $12.00
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Superhero Liquid Eyeliner Pen
Discover IT® Whether you want to create thin, thick or cat-eye lines, Superhero Liquid Eyeliner Pen makes it easier than ever! Unlike typical felt brush hair tips, this one won't fray and effortlessly glides across your lids for eye-transforming definition in one seamless stroke!...- $12.50
$25.00- $12.50
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Superhero Elastic Stretch Volumizing and Lengthening Mascara
Discover IT® Give your eyelashes SUPERHERO powers with this lengthening mascara that’s clinically tested to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons and dermatologists, Superhero Mascara is formulated with lash-loving hydrolyzed collagen,...- from $8.50
$17.00- from $8.50
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Confidence in an Eye Cream Anti-Aging Peptide Eye Cream
Discover IT® The delicate skin around your eyes needs specialized care to fight the signs of aging. Confidence in an Eye Cream is the lightweight anti-aging eye cream you know and love—now reformulated with 2% Super Peptide Concentrate to solve the 4 signs of...- from $22.00
$44.00- from $22.00
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CC+ Cream Illumination Full-Coverage Foundation with SPF 50+
Discover IT® CC+ Cream Illumination with SPF 50+ works beautifully as your full-coverage foundation, hydrating anti-aging serum, and SPF 50+ physical sunscreen—plus it features micronized light-reflecting pigments to give you glowy skin without glitter or shimmer! This best-selling color correcting cream provides clinically tested...- $19.50
$39.00- $19.50
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CC+ Cream Full-Coverage Foundation with SPF 50+ Travel Size
Discover IT® CC+ Cream with SPF 50+ is the #1 SPF Foundation in America* and your multitasking color correcting cream—now with an extended shade range! IT’s your full-coverage foundation, hydrating and anti-aging serum, and broad-spectrum SPF 50+ sunscreen all in one! Infused with skin-loving...- $9.50
$19.00- $9.50
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CC+ Cream Full-Coverage Foundation with SPF 50+
Discover IT® CC+ Cream with SPF 50+ is the #1 SPF Foundation in America* and your multitasking color correcting cream—now with an extended shade range! IT’s your full-coverage foundation, hydrating and anti-aging serum, and broad-spectrum SPF 50+ sunscreen all in one! Infused with skin-loving...- from $19.50
$39.00- from $19.50
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Bye Bye Under Eye Brightening Eye Cream
Make tired eyes look more awake! Bye Bye Under Eye Brightening Eye Cream provides intense hydration with a quick-absorbing solution to instantly combat the appearance of dark circles and puffiness. Now reformulated to provide even better skin-loving benefits, this multitasking treatment features an blue...- $25.00
$50.00- $25.00
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Bye Bye Under Eye Bags Daytime Treatment
Discover IT® Have you ever struggled to find a quick fix for moderate to severe eye bags, eye puffiness and crepey skin under eyes that doesn’t leave a white cast and plays nicely with your makeup? We did too, which is why we’re so...- $21.00
$42.00- $21.00
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Bye Bye Dark Spots Concealer + Serum
Discover IT® Bye Bye Dark Spots Concealer + Serum does more than just provide instant medium coverage and 24 hours of hydration. Over time, this “skincealer” visibly improves the look of bare skin! Developed with dermatologists and plastic surgeons, it’s clinically tested to fade...- $15.00
$30.00- $15.00
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Brow Power Universal Eyebrow Pencil
Discover IT® You asked and we listened! Developed with plastic surgeons and dermatologists, your best-selling, award-winning eyebrow pencil now comes in four universal shades to match every hair color—from the blondest blonde to the darkest brunette! Featuring an exclusive oval tip that mimics the...- $13.00
$26.00- $13.00
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Brow Power Micro Eyebrow Pencil
Brow Power Micro is your best-selling Brow Power Pencil—now with a micro-fine pencil tip that does the work for you to achieve feathery, natural-looking definition! The Universal Taupe shade adjusts to all hair colors—even gray—based on application pressure, while the budge-proof formula adheres to...- $13.00
$26.00- $13.00
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