MAKEUP
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Your Skin But Better Setting Spray+
Your Skin But Better Setting Spray+ is your makeup extending spray and soothing hydration mist in one game-changing product! This multitasking must-have provides up to 16-hour wear to keep your makeup looking fresh all day while helping to control oil and shine. Plus, unlike...- from $7.25
$14.50- from $7.25
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Pillow Lips Solid Serum Lip Gloss
Pillow Lips Solid Serum Lip Gloss is your mask-friendly solution for moisturized lips and a beautiful flush of color in just one swipe! Never sticky or tacky and infused with collagen, hyaluronic acid, and tri-oil complex, this 5-in-1 lip moisturizer combines the hydration and...- from $0.00
$28.00- from $0.00
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Superhero No-Tug Sharpenable Gel Eyeliner
Superhero No-Tug Gel Eyeliner combines what you love most about Superhero Liner and your original No-Tug Anti-Aging Gel Eyeliner—making it easier than ever to achieve precise application without tugging on your delicate eyelids! Featuring technology exclusive to IT Cosmetics, this waterproof and sharpenable gel...- from $9.00
$18.00- from $9.00
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Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+
Discover IT® Bye Bye Foundation is your first-ever full coverage moisturizer from IT Cosmetics that gives you the power to say “bye bye” to traditional foundation! Featuring proprietary 3D Skin Flex™ Technology, this color-infused moisturizer uses flexible pure color pigments that "float" over lines...- $23.50
$47.00- $23.50
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Hello Sunshine Invisible Sunscreen For Face SPF 50
Your daily, skincare-powered, 3-in-1 sunscreen with clear SPF 50, hydrating serum and skin-perfecting makeup primer from the #1 SPF foundation brand*.- from $10.00
$20.00- from $10.00
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Celebration Foundation Illumination Full Coverage Powder Foundation
Your best-selling Celebration Foundation™ just got brighter! Experience the same full-coverage, ultra-hydrating powder foundation that lets you achieve your most flawless skin in 30 seconds—now with Drops of Light Technology™ for added radiance and a lit-from-within glow. Celebration Foundation Illumination™ instantly airbrushes the look...- $24.50
$49.00- $24.50
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Bye Bye Under Eye Full-Coverage Under Eye Concealer Travel Size
Discover IT® Just 1 dot of this best-selling,* award-winning waterproof concealer with a smooth, creamy texture delivers highly pigmented full coverage for up to 24 hours to effectively conceal and color correct: Dark eye circles Skin redness Age spots Broken capillaries Formulated with our...- $7.00
$14.00- $7.00
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Your Skin But Better Foundation + Skincare
Experience an instantly better-looking complexion and better bare skin in just two weeks with Your Skin But Better Hydrating Foundation + Skincare! This buildable, medium coverage foundation minimizes the look of pores and imperfections while delivering all-day hydration and wear with a natural radiant...- from $0.00
$46.00- from $0.00
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Heavenly Luxe™ Complexion Perfection Brush #7
INNOVATIVE TECHNOLOGY COSMETICS™ Ultra luxe, ultra plush tool for perfect airbrush application. Provides the capability to build coverage with foundation or powder and buff away imperfections. This brush was designed with leading plastic surgeons to apply BOTH foundation and concealer to a flawless, airbrushed...- $25.00
$50.00- $25.00
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Bye Bye Pores Poreless Finish Loose Setting Powder
Discover IT® Give skin an instantly airbrushed finish with Bye Bye Pores Poreless Finish Loose Setting Powder! Developed with plastic surgeons and dermatologists, this talc-free setting powder formula with Bye Bye Pores Optical Blurring Technology™, hydrolyzed collagen and real silk helps to make the...- $16.00
$32.00- $16.00
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Your Skin But Better Makeup Primer+ Oil-Free
Your Skin But Better Makeup Primer+ is your oil-free, makeup-gripping base that hydrates your skin while extending the wear of your makeup. With continued use, this skin-transforming primer also works to refine the look of pores! Perfect for all skin types, including sensitive skin,...- $21.00
$42.00- $21.00
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Tightline™ 3-in-1 Black Lash Primer - Eyeliner - Lengthening Mascara
Discover IT® This lash innovation is your peptide-infused black lash primer, eyeliner and lengthening mascara in one step! The power is in the groundbreaking ultra-skinny wand, which starts coating your lashes at their actual roots for revolutionary lash-changing results! As your black lash primer:...- $13.50
$27.00- $13.50
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Your Most Beautiful You Matte Bronzer, Radiance Luminizer & Brightening Blush Makeup Palette
Developed with plastic surgeons, Your Most Beautiful You is your 3-in-1 face palette for the naturally pretty look of vitality! The talc-free matte bronzer, luminizing radiance powder and brightening blush are formulated with proprietary Drops of Light Technology™ plus peptides to instantly diffuse the...- $21.00
$42.00- $21.00
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Superhero Volumizing Waterproof Mascara
Discover IT® The long-awaited follow-up to our best-selling Superhero Mascara is finally here! Superhero Volumizing Waterproof Mascara gives your eyelashes super volume, length and elastic stretch—now in a life-proof formula that resists smudging, sweat, flaking and humidity! Plus, it features: 24HR & waterproof wear...- $14.00
$28.00- $14.00
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Heavenly Luxe™ French Boutique Blush Brush #4
INNOVATIVE TECHNOLOGY COSMETICS™ Perfect for all your favorite cream and powder blushes, this glamorous, French boutique-inspired brush delivers a youthful flush of color with each skin-loving sweep! Featuring ultra-plush, award-winning Heavenly Luxe™ synthetic hair, the angled, precision-cut brush head effortlessly hugs the curves of...- $19.50
$39.00- $19.50
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Bye Bye Pores Bronzer Powder
Discover IT® Experience the benefits of your best-selling, award-winning Bye Bye Pores Pressed Setting Powder—now in a bronzer! This universally flattering bronzer powder instantly airbrushes away the look of pores while adding beautiful sun-kissed warmth to your skin. Wear it alone or over your...- $18.00
$36.00- $18.00
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Heavenly Luxe® Cream Blush Brush #3
Discover IT® Flawless application of your favorite cream blush and bronzers is easy with this blush brush that does the work for you to seamlessly blend and diffuse for your most natural finish. No streaking or shedding! The perfect companion to Glow with Confidence...- $19.50
$39.00- $19.50
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Unwrap Effortless Color Mascara & Lip Gloss Makeup Gift Set
Unwrap the gift of effortless color on the go with your full-size Confidence in a Serum Lip Gloss in a universal neutral pink shade and travel-size Superhero Volumizing & Lengthening Mascara. Drench lips in sheer hydrating color and take lashes to new heights with...- $13.50
$27.00- $13.50
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Brow Power Micro Eyebrow Pencil
Brow Power Micro is your best-selling Brow Power Pencil—now with a micro-fine pencil tip that does the work for you to achieve feathery, natural-looking definition! The Universal Taupe shade adjusts to all hair colors—even gray—based on application pressure, while the budge-proof formula adheres to...- $13.00
$26.00- $13.00
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Superhero Liquid Eyeliner Pen
Discover IT® Whether you want to create thin, thick or cat-eye lines, Superhero Liquid Eyeliner Pen makes it easier than ever! Unlike typical felt brush hair tips, this one won't fray and effortlessly glides across your lids for eye-transforming definition in one seamless stroke!...- $12.50
$25.00- $12.50
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