MAKEUP EYES & BROWS VIEW ALL
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Superhero No-Tug Waterproof Eyeshadow Stick
Superhero No-Tug Waterproof Eyeshadow Sticks are everything you love about long-wear eyeshadow, now in an easy-to-use cream shadow stick! Featuring our exclusive No-Tug Technologyâ„¢, this super blendable eyeshadow stick glides onto your lids without tugging on your delicate eye area. Available in matte and...- $12.50
$25.00- $12.50
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Superhero Elastic Stretch Volumizing and Lengthening Mascara
Discover IT® Give your eyelashes SUPERHERO powers with this lengthening mascara that’s clinically tested to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons and dermatologists, Superhero Mascara is formulated with lash-loving hydrolyzed collagen,...- from $8.50
$17.00- from $8.50
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Superhero No-Tug Retractable Eyeliner
If you prefer an automatic eyeliner to one you need to sharpen, open your eyes to Superhero No-Tug Retractable Eyeliner! Featuring our exclusive No-Tug Technology™, this waterproof mechanical eyeliner delivers the super smooth glide and super saturated color you’ve come to know and love—now...- $12.00
$24.00- $12.00
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Brow Power Universal Eyebrow Pencil
Discover IT® You asked and we listened! Developed with plastic surgeons and dermatologists, your best-selling, award-winning eyebrow pencil now comes in four universal shades to match every hair color—from the blondest blonde to the darkest brunette! Featuring an exclusive oval tip that mimics the...- $13.00
$26.00- $13.00
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Superhero No-Tug Sharpenable Gel Eyeliner
Superhero No-Tug Gel Eyeliner combines what you love most about Superhero Liner and your original No-Tug Anti-Aging Gel Eyeliner—making it easier than ever to achieve precise application without tugging on your delicate eyelids! Featuring technology exclusive to IT Cosmetics, this waterproof and sharpenable gel...- from $9.00
$18.00- from $9.00
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Tightlineâ„¢ 3-in-1 Black Lash Primer - Eyeliner - Lengthening Mascara
Discover IT® This lash innovation is your peptide-infused black lash primer, eyeliner and lengthening mascara in one step! The power is in the groundbreaking ultra-skinny wand, which starts coating your lashes at their actual roots for revolutionary lash-changing results! As your black lash primer:...- $13.50
$27.00- $13.50
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Superhero Volumizing Waterproof Mascara
Discover IT® The long-awaited follow-up to our best-selling Superhero Mascara is finally here! Superhero Volumizing Waterproof Mascara gives your eyelashes super volume, length and elastic stretch—now in a life-proof formula that resists smudging, sweat, flaking and humidity! Plus, it features: 24HR & waterproof wear...- $14.00
$28.00- $14.00
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Unwrap Effortless Color Mascara & Lip Gloss Makeup Gift Set
Unwrap the gift of effortless color on the go with your full-size Confidence in a Serum Lip Gloss in a universal neutral pink shade and travel-size Superhero Volumizing & Lengthening Mascara. Drench lips in sheer hydrating color and take lashes to new heights with...- $13.50
$27.00- $13.50
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Brow Power Micro Eyebrow Pencil
Brow Power Micro is your best-selling Brow Power Pencil—now with a micro-fine pencil tip that does the work for you to achieve feathery, natural-looking definition! The Universal Taupe shade adjusts to all hair colors—even gray—based on application pressure, while the budge-proof formula adheres to...- $13.00
$26.00- $13.00
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Superhero Liquid Eyeliner Pen
Discover IT® Whether you want to create thin, thick or cat-eye lines, Superhero Liquid Eyeliner Pen makes it easier than ever! Unlike typical felt brush hair tips, this one won't fray and effortlessly glides across your lids for eye-transforming definition in one seamless stroke!...- $12.50
$25.00- $12.50
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